Introduction
300-HP 2023 Toyota GR Corolla Proves Both Fast and Furious
This hot hatch boasts bold styling, all-wheel drive, and the automaker’s latest safety featuresOverview
Toyota is getting wild with some of its latest models, starting with the engaging Supra, the bargain-priced GR86 sports coupe, and now the GR Corolla. This latest creation from the in-house motor sports group known as Gazoo Racing pushes the Corolla hatchback to rally extremes, with 300-hp, all-wheel drive, and a brash body kit.
Key to delivering all of this power to the pavement is Toyota’s first performance all-wheel-drive system in over two decades. It has several driver-selectable settings to balance the power distribution: 60/40 (front/rear), 50/50, and 30/70. The GR still operates primarily as a front-wheel-drive vehicle, with a computer-controlled clutch. We favored the 30/70, which directs most of the power to the rear.
Rather than a random assemblage of go-fast parts, the GR Corolla is a crafted sports car, backed by a traditional three-year, 36,000-mile bumper-to-bumper warranty and a five-year, 60,000-mile powertrain warranty. And it can be bought, financed, and serviced at your local Toyota dealership, where owners will appreciate the two years of free maintenance.
Plus, buyers receive a free one-year membership to the National Auto Sport Association, a motor sports organization that is focused on driving education, along with expert driving instruction at a high-performance driving event.
We rented a 2023 GR Corolla Circuit Edition from Toyota. This version starts at $42,900. Adding special paint and the destination fee brought the total to $44,420.
Buyers can choose mild or wild with the GR Corolla. The Circuit Edition we sampled is a bit outlandish, making a Subaru WRX and VW Golf GTI look tame by comparison. However, the base Core trim that starts at $35,900 has a slightly more restrained appearance for those who don’t wish to attract attention. Ultimately, this type of car relishes excess, and it has the performance to back the looks.
The Toyota Safety Sense 3.0 (aka TSS 3.0) suite is standard equipment on all GR Corollas, packing the latest active safety features from the automaker. It includes all the common features, with many boasting enhancements. For example, the automatic emergency braking system can detect pedestrians, motorcycles, and even some guard rails. At an intersection, the car can detect cross traffic and provide both warnings and active braking.
The GR Corolla also includes blind spot warning, lane departure warning, lane keeping assistance, adaptive cruise control, and rear cross traffic warning. The rear seat reminder is door activated; if the rear door is opened within 10 minutes of a trip, the driver will be reminded to check the back seat when the car is turned off.
The GR Corolla comes with a one-year trial subscription to Toyota Safety Connect, a telematics service that can summon emergency assistance automatically or at the press of a button, and serve as a stolen vehicle locator.
All in all, it’s fair to raise the topic of the GR’s value. This makes for an interesting debate, and ultimately, only you can decide whether this is a value for your needs and budget. This is a Corolla priced in the mid-$40,000s. That said, Toyota crafted this small-displacement beast from bumper to bumper to be a blast to drive. Mission accomplished. The thorough modifications are extensive (translation: expensive), and it has been well-sorted-out by Toyota’s engineers. Factor in a low sales volume (meaning few cars to amortize development costs across) and that adds up to a premium price, plain and simple.
The GR Corolla is a turnkey dream machine for driving enthusiasts, developed by race engineers at Toyota and blessed by Akio Toyoda, the company’s namesake president who is known for his driving prowess.