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    BMW 7 Series

    EPA MPG: 21 mpg

    RECALL ALERT:
    There are 10 recalls on this vehicle. Learn More.

    BMW 7 Series First Drive

    Summary

    Introduction

    Ultra-Luxurious 2023 BMW 7 Series and i7

    This flagship sedan feels like seventh heaven, whether on electric or gas power

    Overview

    BMW has charged into the EV market by using its existing platforms to create both gasoline and electric versions, as demonstrated with the redesigned BMW 7 Series and all-new i7.

    This strategy makes it appear at first glance that BMW is not as committed to EVs as some other manufacturers. However, the 7 and i7 ultra-luxury sedans are both quite impressive, based on our initial driving experience with examples rented from the German automaker. And there are dedicated EVs in the product pipeline.

    This is no surprise, because BMW has a long reputation of building desirable cars, and with Tesla eating into its sales, there are good reasons for it to emphasize electric cars. BMW has been feeling the pain from many customers flocking from the BMW 3 Series to the Tesla Model 3. To some extent, BMW has countered that with the excellent i4 sedan. It is likewise applying a two-car strategy to compete with the Tesla Model S with the conventionally powered 7 and i7 EV.

    And BMW will stick to this approach when it introduces the redesigned 5 Series in late 2023.

    The 7 Series lineup starts with the 740i, packing a smooth, energetic, and fuel-efficient 3.0-liter turbocharged six-cylinder engine. Then there’s the 760i xDrive with a muscular 4.4-liter turbo V8, and a 750e plug-in hybrid, also with the 4.4-liter V8. Prices range from $96,400 to $121,300.

    The i7 comes in three flavors: a rear-drive eDrive50 ($105,700), xDrive60 AWD ($124,200), and the super high-performance M70 ($168,500).

    The gas-powered 7 Series competes with the world’s elite sedans: Audi A8, Lexus LS, Genesis G90, and Mercedes-Benz S-Class. That’s a dwindling class of cars because the luxury market is branching into two distinct directions: EVs or large SUVs.

    The i7 competes with the top crop of EVs, such as the Audi eTron GT, Lucid Air, Mercedes-Benz EQS, Porsche Taycan, and Tesla Model S.

    Impressions

    Wow, these sedans have tremendous thrust. With such an abundance of power, there is always a burst of acceleration waiting to be unleashed at the driver’s discretion. The creamy smooth V8 in the 760i xDrive brings a more visceral, yet cultured, experience that is gratifying for all the senses. It’s no surprise that the eight-speed automatic is superslick, as it is in other BMWs. This engine also incorporates a 48-volt mild-hybrid setup that smoothes out the stop/start system and supports accessories working unobtrusively at idle. The EPA pegs the 760i xDrive at 21 mpg combined—not bad for a 6,000-pound AWD cruise ship.

    With the new 7, BMW may have finally surpassed the Mercedes-Benz S-Class in terms of ride comfort. No matter how rough or undulating the road is, the 7 shrugs it all off under its wheels. The air suspension keeps the body settled with controlled and gradual motions that make passengers feel exceedingly placid. The big 7 hides its girth well as it gobbles up corners and snakes through narrow country lanes. Although the steering feels rather artificial, the car’s four-wheel-steering contributes to quick turn-in response. It’s uncanny how this 6,000-pound limo remains even keel, particularly with the optional active roll stabilization.

    There are some quiet cars out there, but the new 7 and the i7 in particular take it to a new level. The cabin is extremely well hushed. Unlike the similarly priced Lucid Air, there is no electric motor whine and practically no wind noise. The 760i xDrive’s V8 is silky-smooth and has a muffled, satisfying purr.

    The seats are not only sumptuous, comfortable, and supportive but also therapeutic. The massage feature is a real treat and might help keep drivers alert and fresh on a long drive. With the optional Rear Executive Lounge Seating, even rear passengers get reclining seats, a massage feature, and a 31-inch theater screen that’s deployable from the ceiling. It has a built-in 5G wireless connection and Amazon Fire TV. Passengers can stream content from Amazon Prime, HBO Max, Hulu, Netflix, and YouTube. Two sets of Bluetooth-enabled headphones are included.

    The 7 Series’ cabin is exquisite, thanks to the Alcantara-lined headliner, Merino leather seats, brushed aluminum speaker grills, and crystal finishing touches on the iDrive controller, gear selector, and parts of the dash.

    The surround sound system, supplied by Bowers & Wilkins, is spectacular. Any audiophile would appreciate the fidelity and richness of every guitar string, piano key, or vocal cord.

    For the ultimate convenience, the doors power open at the touch of a button and only open according to as much clearance they have to swing out. These are heavy doors, so it can be an appreciated frill. Soft closing goes without saying at this price.

    As is the case with other recent BMWs, controls have become more distracting. That’s mostly due to the fact that all climate functions are done through the center infotainment screen. The familiar iDrive controller is still useful in jumping from function to function, say, from radio to phone or navigation. To its credit, the head-up display is one of the best, and it allows convenient scrolling with a steering wheel thumbwheel through radio stations. The phone button allows quick access to recent calls, also using the HUD.

    We certainly don’t appreciate that the lumbar support adjustment is done through the screen rather than by the actual seat controls.

    Here’s another cause for added distraction. Adjusting the gap for the adaptive cruise control might happen more frequently than BMW thinks, based on the situation and the speed. Letting drivers adjust the following gap on the fly with a steering wheel button in the cruise control cluster is our preferred way.

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