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    Why Baby Loungers and Support Pillows Are About to Get a Lot Safer

    Most loungers, head positioning pillows, sleep wedges, tummy-time pillows and floor pillows will now have to be redesigned in order to stay on the market, regulators say

    Various types of infant support cushions.
    A new federal safety rule means that infant support cushions will soon be a lot firmer and flatter than those shown above, and they will feature more prominent warning labels about the risks they can pose to babies.
    Source: CPSC

    Parents familiar with safe sleep guidelines know that babies should sleep on a flat surface, without any pillows, stuffed animals, or blankets. But there are still a plethora of pillowlike items marketed to parents: lounging pillows, head-positioning pillows, sleep wedges, “cuddle” pillows, pillows that come with play centers and floor mats. They’re usually described as cozy, soft, supportive, and, above all, safe spots to put your baby when they aren’t in your arms.

    Unfortunately, many of these products aren’t safe, especially if they are used for infant sleep or if they are put in unsafe places. If babies fall asleep in pillows that are too soft, they can end up in a position where the pillow restricts their breathing. If parents put babies in pillows on counters or couches and walk away, babies can roll out of them and fall to the floor. The popular Boppy lounger was recalled in 2021, following a Consumer Reports investigation linking at least seven deaths to Boppy loungers and nursing pillows. The Consumer Product Safety Commission, the agency that oversees the safety of most household products put out a warning about five other lesser-known lounger brands this past August.

    The CPSC says that there have been at least 79 deaths and 124 fatal incidents tied to this broad category of “infant support cushions” between 2010 and 2022. Most of the babies who died were younger than 3 months old.

    That’s why the CPSC unanimously voted to approve a sweeping new safety rule that has the potential to affect an enormous array of baby products, as it announced on Oct. 16. 

    More on Infant Safety

    When the rule takes effect, in spring 2025, companies that make these cushions and pillows will have to adhere to stricter design requirements and conduct more testing to ensure their products pose less risk of suffocation, entrapment, and falls. As a result of the rule, the CPSC says, “most” infant support cushions currently on the market, sold by more than 2,000 suppliers, will have to be redesigned. 

    “For years, baby loungers and similar products have been marketed and sold to parents for different types of uses, from lounging to positioning babies for sleep, with few guardrails in place,” says Oriene Shin, policy counsel for Consumer Reports. “Countless parents and caregivers reasonably assumed that these products were safe for babies when in reality they came with a serious risk of injury or death. We applaud the CPSC for approving this new safety standard that makes the marketplace much safer and easier to navigate.”

    The broad category of infant support cushions covers just about any soft and squishy thing you can imagine using with a baby, including “infant loungers, infant head positioner pillows, infant sleep positioners and anti-rollover pillows, crib pillows, wedge pillows for infants, stuffed toys or pads and mats marketed for use as infant support cushions, multi-purpose pillows marketed for both nursing and lounging, and tummy time pillows,” according to the CPSC’s press release.

    Examples of the various types of infant support cushions
    The new safety rule covers a wide array of pillows, cushions, and wedges, including the ones shown here.

    Source: CPSC Source: CPSC

    All of these products are slightly different, but CPSC staff says that when they examined the data on injuries and deaths, they could see that parents were using them all in similar ways. 

    “Their hazard patterns were similar,” the CPSC’s project manager for the rule, Ashley Johnson, PhD, said in a public hearing on Oct. 2. Parents “were using them on elevated surfaces. They were using them for sleep.” 

    So since the risks these products pose are the same, the agency has decided, the rules for all of them will be the same. The pillows will now have to be designed and tested to make sure:

    • They are sufficiently firm, not soft—to prevent suffocation.
    • Any side walls they may have are angled out (greater than 90 degrees), away from the baby—also to prevent suffocation and entrapment
    • The pillows are flat, with an incline of not more than 10 degrees—to prevent babies’ heads and necks from getting in an unsafe position that could block airflow.
    • They do not have any straps or other restraints, as these may falsely suggest to parents that they can safely leave the baby unattended (which they should not).
    • They feature strongly worded warning labels, spelling out the risks.

    The Juvenile Products Manufacturers’ Association, a trade group, said that the CPSC rule may have an unfortunate side effect. “When regulation is too broad—in this case, these requirements apply to twelve significantly different product types—we see unintended consequences of parents and caregivers creating their own unsafe solutions to meet their needs,” a spokesperson wrote to CR.

    But the commissioners were unanimous. “I am pleased that we have approved this rule establishing a safety standard for infant support cushions and am particularly pleased that we did it through a unanimous vote,” CPSC chair Alexander Hoehn-Saric said in a statement released with the announcement. “This is an important rule that creates safety standards for a set of products that—until now—were not subject to comprehensive safety standards and created suffocation hazards for infants.”

    Baby loungers and other baby pillows come in many different forms, and many parents consider them a must-have—you might even have one in your home right now. But experts say the current models on the market just aren’t safe enough. Thanks to this new rule, there should be better, safer options available soon. 

    In the meantime, you and your baby are better off using a product that already has mandatory standards in place, like a bouncer, and put them in a product meant for sleep, like a crib or bassinet, when it’s nap time.


    Lauren Kirchner

    Lauren Kirchner is an investigative reporter on the special projects team at Consumer Reports. She has been with CR since 2022, covering product safety. She has previously reported on algorithmic bias, criminal justice, and housing for the Markup and ProPublica, and was a finalist for the Pulitzer Prize in Explanatory Reporting in 2017. Send her tips at lauren.kirchner@consumer.org and follow her on X: @lkirchner.